M- Catalyst Notion Template

A complete notion template for creating marketing strategies/plans. You don't have to write or brainstorm the whole day to come up with quality and effective strategies.

Just sit with this notion template on your phone or anything and simply follow through the 5 steps.

1. Clear profile(s) of your buyer persona(s)
2. One or more digital marketing-specific goals
3. An inventory of your existing owned, earned, and paid media (and what performs best)
4. An audit of your existing owned, earned, and paid media (and what performs best)
5. An owned content creation plan or wish list

Instructions:

Marketing Strategy Template Instruction Guide

Introduction: Welcome to the Marketing Strategy Template! This template helps you make effective marketing plans for your business. Follow these steps to use each page:

Clear Profile(s) of Your Buyer Persona(s):

1. Start by understanding who your customers are based on their age, gender, job, income, and more.
2. Fill in the details about your customers, like what they like, what problems they have, and what they want to achieve.
3. Add more info if needed to really understand your customers.

One or More Digital Marketing-Specific Goals:

1. Set clear goals for your digital marketing that match what you want to achieve in your business.
2. Write down your goals, like getting more people to visit your website, growing your email list, or selling more products.
3. Make sure your goals are realistic, doable, and have ways to measure how well you're doing.

An Inventory of Your Existing Owned, Earned, and Paid Media:

1. Write down all the places where you talk about your business, like your website, social media, and ads you pay for.
2. Say what's working best for you and what's not so good based on what you've done before.
3. Use this list to see what you're good at and what needs improving in your marketing.

An Audit of Your Existing Owned, Earned, and Paid Media:

1. Look closely at how well each of your marketing places is doing.
2. Write down what's good, what's bad, and what could be better.
3. Use what you find to make your marketing better, focusing on the things that work best.

An Owned Content Creation Plan or Wish List:

1. Make a plan for what you want to say to your customers and how you'll say it.
2. Write down what you'll talk about, how you'll do it, and where you'll put it.
3. Use this plan to make sure you're talking to your customers in the right way and at the right time.